“How we turned our Punjabi home cooking into a thriving business
A career crisis and a move back home had unexpected benefits for Safia Hothi-Bellamy and her mother Surinder, who now run the Pure Punjabi food company….”
We’re Surinder and Safia, a mother & daughter team dedicated to bringing you into our North Indian culinary traditions.
Sometimes that means welcoming you into our own family home and kitchen when we run our small group cookery workshops.
Other times we get out and about, at events and markets, bringing our hand-made artisan spices products, Meal Club and cookery schools to you.
We love to do cookery demos, especially showing the spectacle of chapatti making…
and we thoroughly enjoy serving hot dhal, keema and different Punjabi food at markets or food fairs with our lovely team of young and enthusiastic helpers.
We love to give people the knowledge, culinary traditions and the accessibility of our Indian kitchen while maintaining and passing down the traditional cookery methods of our mothers and grandmothers.
We were very proud to be selected as one of the 2016 Small Business Saturday 100, chosen from small businesses across the U.K. culminating in an invitation to a reception at No. 10 Downing Street.
We deliver cookery workshops, welcoming small groups with North Indian cookery tuition in the mother-daughter style. We were thrilled to be named top 8 Indian cookery schools in the U.K. by Olive Magazine and for Safia to be appointed as a Gourmet Guru by Love Pulses.
Where did it all start?Increasingly, the old-fashioned ways have disappeared and to find home-made garam masala, tandoori dishes and all manner of home-cooked Indian food, you need to be in an Indian household.
Traditionally, when Indian girls were brought up, their mothers imparted them with all the essential know-how that they would need when they got married. These skills included a vast repertoire of culinary talents. Being able to impress your mother-in-law with your talents was of utmost importance. Therefore, being able to make yoghurt from scratch or to know the precise quantities of each type of masala were critical in your success as a daughter-in-law.
As many Punjabi newlyweds and families ventured abroad to try and offer their (future) children more opportunities, the emphasis turned from successfully impressing (future) in-laws to fighting to ensure that your new life was a success. Therefore, many Punjabi mothers wanted to ensure that their daughter were well equipped for their new lives in a new country. Due to this shift in priorities, from cooking, to education and financial success, many Indian mothers haven’t passed on these time-honoured traditions.
However, as the first of her brothers and sisters to flee the home country, our mother/grandmother, Seso Kaur, clung to what she knew. For her, passing on her knowledge and skills was a necessity, as she was still in the mindset of training Surinder to be a skilled daughter-in-law. Therefore, Surinder was taught all the exact spice blends, how to make a variety of dairy products including ghee, paneer (cottage cheese) and yoghurt, how to make all the traditional breads and an array of starters, mains and sweet Indian desserts – and let’s not forget a good cup of cha (tea)!
When Surinder had her own children, most unusually, she decided that, in addition to academic and financial achievement, she would pass these traditional skills on to the next generation (despite her upbringing being completely different to her mother’s). However, she did make a modern change to her methods…instead of teaching just her daughter, she taught her sons as well. Safia, and her brothers Samir and Arun, are extremely proud of their culinary skills and that they can be self-sufficient with their in-depth knowledge of Punjabi cuisine and not rely on shop bought products to create dishes.
Out of her three children, Safia gets the most enjoyment from cooking. She feels as though cooking Punjabi food and preserving these time honoured skills, preserves the memory of her late grandmother. There’s a sense of continuity in using the same pots and pans and using the same methods as the previous generations.
Are you thinking about starting your own business? Do you want to know about the motivating factors that pushed us, as well as many other small business, to get started? Then Small Business Saturday‘s video, ‘The Reason’, is just for you…