Our founder Surinder (who happens to be my business partner and my wonderful mother) has been recongised as “one of the U.K.’s most inspiring and dynamic female entrepreneurs” in the #ialso’ list for 2022.
This year’s f:Entrepreneur campaign celebrates inspiring and resilient female entrepreneurs who have flourished despite the challenges of the past years, with many still growing or starting new ventures.
This latest accolade is one that sees my mother, Surinder, being personally recognised as an individual, for her business accumen, as well as for the characteristics needed in a person to found and run a successful business.
It is hard to quantify the effort it takes to start a business from the ground up, and it is a constantly evolving path that requires skill, discipline, an incredible work ethic and an enormous amount of passion. Not one to ever let adversity stand in the way of success or to dictate the final outcome of a situaton (ie. a global panedmic forcing the hospitality industry to close), I have had the best example of, not only an entrepreneur, but also a person, who embodies the spirit of “when the going gets tough, the tough get going”.
“It was a such an honour to be placed on this year’s list, amongst so many talented female businesses, and I am really looking forward to being a part of the f:Entrepreneur family journey!”
Despite the last two years being incredibly challenging, progress and growth is on the horizon for 2022.
“outside of a strong work ethic and an attitude of resilience, the two major components to our growth during the pandemic have been customer support and really hard work. Awards like the #ialso100 list have an immeasurable impact on these female founded businesses and I am thrilled and honoured to be included within a group of dynamic and inspiring business women”
As a business partner I am hardly surprised at industry acknowledging and credting her business acumen. As a daughter, what else is there to say other than…what a phenomenal achievement and hats off to you mum, what a great role model you are!
Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the amazing, multi-faceted contribution of women who run so many businesses in the UK.
The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK. It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success.
Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.
About the #ialso100
The f:Entrepreneur #ialso100 will celebrate and showcase amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain.
About Small Business Britain
Small Business Britain is the UK’s leading champion of small businesses, supporting the UK’s 6 million small businesses, no matter their location, their sector, or their ambition level.
Through a series of campaigns, networks, training and reports, Small Business Britain champions and informs small businesses in the UK. Committed to making entrepreneurship as inclusive as possible, it brings small business owners together to foster growth and increased confidence.
As an Ethnic Minority Business, preserving the cultural heritage and artisanal methods of Punjabi (North Indian) food, whilst embracing technology and delivering this in a modern way, is at the core of everything that Pure Punjabi does.
The f:Entrepreneur #ialso100 showcases trailblazing female founders who lead businesses alongside a roster of other responsibilities.
In addition to Pure Punjabi leveraging digital tools to enable them to deliver their products and services to their internationally based customers with a far wider impact, Surinder has now been called upon by The Help to Grow Digital programme to offer her expertise on a panel of entrepreneurs in how government can improve their digital support to small and medium sized businesses. This is by having, or improving, their online presence (in the light of how the pandemic has highlighted the numbers of small businesses not adopting technology. The help to grow programme addresses the urgent need to help those businesses to manage and promote running their businesses in the digital world).
Surinder of Pure Punjabi speaking to Australian new Channel Ticker about how Pure Punjabi leveraged their exisiting digital use to survive and thrive, as a hospitality business, through a global pandemic.