We’re on a European Roadshow…follow us on our culinary journey.

Pure Punjabi Safia and Surinder European Roadshow culinary experience
Pure Punjabi Safia European Roadshow culinary experience
Pure Punjabi with Freshworks:Groundswell European Roadshow
Surinder Hothi-Bellamy Founding Director of Pure Punjabi Ltd

A Los Angeles marketing group, on a worldwide search for a chef of Indian origin, have selected Pure Punjabi to deliver the menu and head up a unique corporate culinary experience for their technology based client, Freshworks,

We’re really happy to announce that Pure Punjabi have been selected as the company to provide the menu and culinary experience for a European roadshow, touring 10 cities.

  • Safia will be the on-tour executive chef traveling across Europe in the Freshworks campervan delivering a culinary experience in each location for invited attendees of Freshworks.
  • The roadshow kicks off in London on Tuesday 1st October, with both Surinder & Safia at the opening event. Safia then heads off with Roadshow Event Manager Rachel, driving onto Manchester in the first week. The roadshow continues in Madrid, continuing their culinary adventure through to Paris in the second week. Berlin and Munich are covered in the third week, with Mechelen and Amsterdam the following week, finishing in Stockholm & Helsinki on Thursday 31st October.


We needed a menu that would be fresh, tasty, quick & easy to prepare on tour, and so we’ve prepared the menu for Freshworks conference attendees, from our traditional Meal Kit Boxes and spice jars.

This amazing opportunity allow us to take our Meal Kit Boxes and spice jars on tour… which is what we already provide for our customers, in the format of our hand-ground traditional spices and recipes. Our Meal kits will now enable us to feed around 1,100 Freshworks attendees with fresh authentic, healthy and delicious food, the way we, as Indians prepare and eat it at home.

We are also grateful that we are in the exciting position of having stunning venues with their professional  kitchens and in-house executive chef and team to work with us and prepare our dishes.

What’s even more exciting is the massive support of GroundSwell Group and Freshworks throughout the process, providing these incredible venues, and support team.

Follow our whole journey here, as Safia will be capturing the roadshow and her travels across Europe, while Surinder provides back-up and support for documenting the journey in a blog post.

Our Menu

The Venues

London –  London Zoo        Manchester – Fivefourstudio     Madrid – Westin Madrid       Paris – Galerie Joseph        Berlin –  Old Smithy’s        Munich – Palais Lenbach       Hingene – Kasteel d’Ursel        Amsterdam – Taets Park & Arts        Stockholm – 7A        Helsinki – Hueno Event

Read our post on the London event HERE

About us

We are Surinder and Safia, a mother & daughter business dedicated to bringing you into our North Indian culinary traditions.

We were thrilled to meet with CEO Noel Wax of GroundSwell Group and to learn of this exciting culinary opportunity working to deliver an Indian food experience for Freshworks.

We’ll be sharing Safia’s journey, as she travels across Europe with the Freshworks and GroundSwell teams.

About Freshworks

The Freshworks European Roadshow is about teaching how to build experience-driven companies and share strategies on how customer-facing and IT teams can drive better engagement for both customers and employees. They are bringing this exciting roadshow experience to showcase the vibrancy of India (and IDD – Indian Democratic Design) through great tasting, affordable, easy to prepare, scalable food prep that everyone can do!

About GroundSwell Group

Based in Los Angeles, Groundswell develop consumer engagement, influencer marketing and corporate social responsibility programs

In the words of CEO Noel Wax, “We are thrilled to be part of such an excited collaboration which brings together the best of the technology world, culinary insights and expertise and so much more to create a unique and engaging experience for Freshworks customers, partners and prospects”.

11 thoughts on “We’re on a European Roadshow…follow us on our culinary journey.

  1. Steve Hankin says:

    Looks like the perfect partnership to enthuse business and set their taste buds buzzing!! Well done….I’ll be following the journey.

    • surinder Hothi-Bellamy says:

      Thank you Steve 🙂 It looks like it’s going to be an exciting journey, especially for Safia!

  2. Lawrence Phillips says:

    Wow! Sounds like congratulations are in order. Well done indeed! Richly deserved.

Comments are closed.

Customer Reviews

Indian Meal kits, Dinner Kits & Gift Boxes

Customer Reviews

Karen Taylor October 2018

We are having such fun cooking from The Spice Pack Collection and all the dishes have come out brilliantly. The smell is divine and Rob, who is very fussy, is particularly impressed. All our visitors are wowed when they smell the box – we’ve been too possessive to share any with others, as yet!

As a natural therapist I particularly appreciate the healthy aspect of each dish, none of which compromise on taste. Good ingredients freshly cooked makes a big difference.

We’re going on holiday with three other couples in a couple of weeks and going to take the pack with us to cook some dishes together.

Maria M / BBQ Meal Kit Box customer

“We had a BBQ for family and friends few weeks ago and we made the Lamb Kebabs & Coconut & Sesame Chutney and Crushed Tikka New Potatoes & Mango Chicken… We received such rave reviews!! All so easy to make with the spices and sauces all provided for us…food was all delicious!”

Chris & Debs - dinner kit with cook-along customer

“That was so fun…

Thank you for the zoom meet up. That was so fun. We will definitely be up for another. Please send another suitable invite and kit. We are predominately veggies so used the butternut squash version. If this continue the local takeaway will suffer for sure. Again thanks”.

Carol R. dinner kit with cook-along customer

“What a wonderful cookalong…

…The Mango Chicken was delicious and my naan bread actually looked amazing – like the real thing. I feel so successful. Thank you. Looking forward to our next cookalong”.

Pam Brown – dinner kit with cook-along customer

“Thank you so much both…

– the class was amazing and we both really enjoyed the food. It makes so much difference knowing exactly how to do things and that we can make such tasty food which is gluten free. Jeera rice has always been my favourite but many restaurants don’t have it on the menu”.

Sylvia M – dinner kit with cook-along customer

“Thank you so much...
... for a great hour of cooking on Saturday evening. I enjoyed it very much as I have never done anything like it before. The Punjabi chicken was delicious and we had enough to freeze for another time”.

Sue W – dinner kit with cook-along customer

“Well that was amazing…
... the best curry I've ever had and Jxx said it was like being in India ( as he’s spent so much time there with work ) loved the class and so did Exxx looking forward to coming to your workshops…
…and will order some more kits from your website”

Roy P…dinner kit with cook-along customer

“Many thanks…
...for the cook–along workshop yesterday. It was very enjoyable and the meal tasted lovely. As someone who is not a confident cook it was ideal to follow your teaching. I have recommended this to a friend of mine who is very interested in joining the next cook–along. I will definitely be doing it again”.

Ellie Pipe

I highly recommend this lovely family run local company…

... We’ve enjoyed 2 of their meal kits now along with an online cook along to show us what to do. Thank you.

Diane McGillivray

I love them all and would highly recommend…

...If I had to choose one it would be the Mango chicken.