A Los Angeles marketing group, on a worldwide search for a chef of Indian origin, have selected Pure Punjabi to deliver the menu and head up a unique corporate culinary experience for their technology based client, Freshworks,
We’re really happy to announce that Pure Punjabi have been selected as the company to provide the menu and culinary experience for a European roadshow, touring 10 cities.
- Safia will be the on-tour executive chef traveling across Europe in the Freshworks campervan delivering a culinary experience in each location for invited attendees of Freshworks.
- The roadshow kicks off in London on Tuesday 1st October, with both Surinder & Safia at the opening event. Safia then heads off with Roadshow Event Manager Rachel, driving onto Manchester in the first week. The roadshow continues in Madrid, continuing their culinary adventure through to Paris in the second week. Berlin and Munich are covered in the third week, with Mechelen and Amsterdam the following week, finishing in Stockholm & Helsinki on Thursday 31st October.
We needed a menu that would be fresh, tasty, quick & easy to prepare on tour, and so we’ve prepared the menu for Freshworks conference attendees, from our traditional Meal Kit Boxes and spice jars.
This amazing opportunity allow us to take our Meal Kit Boxes and spice jars on tour… which is what we already provide for our customers, in the format of our hand-ground traditional spices and recipes. Our Meal kits will now enable us to feed around 1,100 Freshworks attendees with fresh authentic, healthy and delicious food, the way we, as Indians prepare and eat it at home.
We are also grateful that we are in the exciting position of having stunning venues with their professional kitchens and in-house executive chef and team to work with us and prepare our dishes.
What’s even more exciting is the massive support of GroundSwell Group and Freshworks throughout the process, providing these incredible venues, and support team.
Follow our whole journey here, as Safia will be capturing the roadshow and her travels across Europe, while Surinder provides back-up and support for documenting the journey in a blog post.
London – London Zoo Manchester – Fivefourstudio Madrid – Westin Madrid Paris – Galerie Joseph Berlin – Old Smithy’s Munich – Palais Lenbach Hingene – Kasteel d’Ursel Amsterdam – Taets Park & Arts Stockholm – 7A Helsinki – Hueno Event
Read our post on the London event HERE
We are Surinder and Safia, a mother & daughter business dedicated to bringing you into our North Indian culinary traditions.
We were thrilled to meet with CEO Noel Wax of GroundSwell Group and to learn of this exciting culinary opportunity working to deliver an Indian food experience for Freshworks.
We’ll be sharing Safia’s journey, as she travels across Europe with the Freshworks and GroundSwell teams.
The Freshworks European Roadshow is about teaching how to build experience-driven companies and share strategies on how customer-facing and IT teams can drive better engagement for both customers and employees. They are bringing this exciting roadshow experience to showcase the vibrancy of India (and IDD – Indian Democratic Design) through great tasting, affordable, easy to prepare, scalable food prep that everyone can do!
About GroundSwell Group
Based in Los Angeles, Groundswell develop consumer engagement, influencer marketing and corporate social responsibility programs
In the words of CEO Noel Wax, “We are thrilled to be part of such an excited collaboration which brings together the best of the technology world, culinary insights and expertise and so much more to create a unique and engaging experience for Freshworks customers, partners and prospects”.